Supplement Industry Daily Briefing March 13 2026 - editorial workspace with supplements and industry data

Supplement Industry Daily Briefing: March 13, 2026

Key Takeaways

  • Lonza Divests CHI Business: The $3 billion sale to Lone Star Funds marks Lonza's final step in becoming a pure-play CDMO.
  • Non-UPF Seals Gain Ground: The movement against ultra-processed foods is accelerating, with major brands like Amy's Kitchen securing Non-UPF Verified certification.
  • FDA Recalls Adulterated Supplement: A nationwide recall was issued for a sexual enhancement supplement found to contain undeclared sildenafil.
  • Prebiotics for Joint Health: A new study suggests that daily inulin supplementation can significantly reduce knee osteoarthritis pain.
  • New Delivery Formats Emerge: SIRIO Europe's launch of plant-based jelly tablets highlights the industry's push for better bioavailability and consumer experience.

Top Stories

Lonza Divests Capsules & Health Ingredients Business for $3 Billion

In a major industry move, Lonza Group has announced the divestment of its Capsules & Health Ingredients (CHI) business to private equity firm Lone Star Funds for an enterprise value of approximately $3 billion (CHF 2.3 billion). The CHI division is a leading manufacturer of capsules used for delivering medicines and dietary supplements globally. Lonza will retain a 40% stake in the business. This transaction marks the final step in Lonza's strategic transformation into a pure-play Contract Development and Manufacturing Organization (CDMO). The deal is expected to close in the second half of 2026. Source

Non-UPF Verified Seals Gain Significant Momentum at Expo West

The movement against ultra-processed foods (UPFs) is rapidly gaining traction, as evidenced by the strong presence of Non-UPF Verified seals at Natural Products Expo West 2026. Amy's Kitchen announced that 37 of its products have earned the certification, while brands like Spindrift and Simple Mills also showcased certified product lines. The certification, administered by NSF, requires products to contain at least 70% minimally or moderately processed ingredients. With 68% of consumers actively trying to avoid UPFs but 70% struggling to identify them, this labeling initiative is poised to become a major differentiator in the natural products and supplement space. Source

FDA Testing Sparks Nationwide Recall Over Undeclared Sildenafil

Primal Supplements Group LLC has initiated a voluntary nationwide recall of its Primal Herbs Volume supplement after FDA testing revealed the presence of sildenafil, the active pharmaceutical ingredient in Viagra. The undeclared ingredient poses serious health risks, particularly for individuals taking medications containing nitrates, as the combination can cause a dangerous drop in blood pressure. The recall affects products sold between July and September 2025, highlighting ongoing regulatory challenges regarding adulteration in the sexual enhancement supplement category. Source

Business and Investment

Cardone Ventures Acquires Liquid Supplement Brand CardoMax

Cardone Ventures, led by Grant Cardone and Brandon Dawson, has acquired CardoMax, a liquid-based supplement company founded by former Navy SEALs. The acquisition aims to integrate CardoMax's proprietary Accelerated Absorption Technology (AAT) with 10X Health Systems to accelerate product development and expand distribution channels. Source

DSM-Firmenich Expands Premix Production Capacity in New York

DSM-Firmenich has completed a $10 million investment to upgrade its premix manufacturing facility in Schenectady, New York. The expansion enhances production capabilities for the dietary supplement, food, and infant nutrition sectors across the Americas. The project includes a redesigned production environment and new processing equipment to improve operational efficiency and regulatory compliance for customized micronutrient blends. Source

Science and Research

Supplement science and research laboratory setting

Prebiotic Fiber Supplement Shows Promise for Arthritis Pain Relief

A new clinical trial from the University of Nottingham has found that daily supplementation with inulin, a prebiotic fiber, significantly reduces pain and improves physical function in individuals with knee osteoarthritis. The INSPIRE trial demonstrated that the gut health supplement was more effective than a digital physiotherapy program and had a much lower dropout rate, suggesting that modulating the microbiome could be a viable approach for managing osteoarthritis symptoms. For those looking to support their joints, a comprehensive Joint Support formula can also be a valuable addition to a daily routine. Source

Bacopa Extract Significantly Reduces Stress and Improves Sleep

A randomized, double-blind, placebo-controlled clinical trial involving 50 healthy adults found that daily supplementation with B-Lit Bacopa, a Bacopa monnieri extract from Samriddh Nutractive, significantly reduced perceived stress and improved sleep quality within weeks. The study also noted a significant reduction in serum cortisol levels. The ingredient utilizes the company's Bio-Enhanced Active Technology to improve absorption. Managing stress is crucial, and incorporating a targeted supplement like CALM can provide additional support for relaxation and mental well-being. Source

New Product Launches and Formulation

New supplement product launches and innovative delivery formats

SIRIO Europe Introduces LifeChews Plant-Based Jelly Tablets

Contract manufacturer SIRIO Europe has launched LifeChews, a patented, plant-based chewable jelly tablet format designed for lipid-soluble nutrients. The format is clinically shown to achieve a 198% improvement in bioavailability compared to standard controls, effectively delivering high payloads of omega-3s, CoQ10, and fat-soluble vitamins. The technology ensures even dispersion of 5 μm oil droplets, optimizing absorption while masking unpleasant aftertastes. Source

Lallemand Launches Re-Vaya for Immunometabolic Health

Lallemand Bio-Ingredients has introduced Re-Vaya, a proprietary blend of selenium, vitamin D, yeast beta-1,3/1,6-glucan, and zinc aimed at supporting metabolic balance. Supported by a clinical study published in Frontiers in Nutrition, the ingredient targets the communication between immune and metabolic cells within adipose tissue to reduce inflammation and restore metabolic function. It can be formulated into capsules, gummies, and functional foods. Source

Cymbiotika Expands Retail Footprint with Ulta Beauty Launch

Supplement brand Cymbiotika is expanding its retail presence by launching four of its liposomal products at Ulta Beauty. The rollout begins online on March 15, followed by an in-store launch across more than 1,000 locations on March 29. The partnership focuses on the “beauty-from-within” category, featuring products like Liposomal Glutathione and Vitamin C. Source

Regulations and Quality

Gummi World Achieves SSCI Certification

Nutraceutical manufacturer Gummi World, a subsidiary of Intiva Health, has successfully completed the Supplement Safety & Compliance Initiative (SSCI) audit. Certified through SGS, this achievement demonstrates the company's adherence to high standards of quality, safety, and regulatory compliance. The retailer-led SSCI program aims to create consistent standards and reduce risks across the supplement supply chain. Source

Commerce Department Initiates Antidumping Investigations on Fatty Acids

The U.S. Department of Commerce has launched antidumping duty investigations into imports of certain fatty acids from Indonesia and Malaysia. The investigations follow petitions from Vantage Specialty Chemicals, Inc., alleging that these imports are being sold at less than fair value and causing material injury to the domestic industry. The period of investigation covers the 2025 calendar year. Source

Marketing and Consumer Trends

Standard Process Rebrands to Emphasize Practitioner-Led Care

Standard Process has announced a comprehensive brand evolution focusing on practitioner-led care and whole food nutrition. The rebrand highlights the company's certified organic farm and its Nutrition Innovation Center, aiming to address nutrient gaps in the modern diet by providing high-quality, nutrient-dense supplements through healthcare professionals. Source

Health and Wellness Market Projected to Reach $10.3 Trillion by 2030

A new industry report projects the global health and wellness market to grow at an 8.7% CAGR, expanding from $7.4 trillion in 2026 to $10.3 trillion by 2030. This robust growth is driven by an increasing consumer focus on preventive health, mental well-being, and personalized wellness solutions, indicating sustained demand for dietary supplements and functional foods. For those looking to support their overall wellness and energy levels, a high-quality Vitamin B-Complex can be an excellent foundational supplement. Source


About the Author

Ben Law is the Founder of Love Life Supplements. With a passion for health, fitness, and high-quality nutrition, Ben established LLS to provide clean, effective supplements that support a primal lifestyle. Learn more about his journey and the philosophy behind the brand at Ben Law, Founder.

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